New data shows that while Americans may be falling out of love with organised religion, they still have a strong appetite for the Bible.
In September, Bible sales rose by 11 per cent compared with 2024, with no sign of interest slowing. More than 18 million Bibles have been purchased so far this year, Religion News Service reports.
“Sales for Bibles have been steadily growing in the U.S. since 2021 and have set unprecedented annual sales records since 2022,” Brenna Connor, an industry analyst at Circana BookScan, told RNS.
Topping the bestseller list is a version of the English Standard Bible. Other popular editions include the Adventure Bible for children and the She Reads Truth Bible. Sales saw a notable spike after conservative political commentator Charlie Kirk was killed at a university over the summer. An estimated 2.4 million Bibles were sold in September 2025 alone.
Publishers do not have demographic details about the buyers, but as Premier Christian News previously reported, studies show that younger generations and men are reading the Bible more after years of decline.
A Barna Group study shows that weekly Bible reading among U.S. adults has climbed to 42 per cent, up 12 points from a 15-year low in 2024.
“2025 is showing a major rebound of Bible reading, along with a surge in usage among younger generations,” said David Kinnaman, CEO of Barna Group. “This aligns with other signs of spiritual interest and reinforces the finding that Christian faith and practice are experiencing a reset moment.”
The popular YouVersion Bible App is also reporting significant growth. The company recently celebrated one billion app downloads, with 20 million purchases in the U.S. so far this year.
“We’re seeing incredible global momentum around Bible engagement, and it’s humbling to be part of what’s happening,” said Bobby Gruenewald, Founder and CEO of YouVersion.
Founded in 2008, YouVersion has expanded to help people engage with Scripture in more than 2,300 languages.
While more Americans are reportedly showing interest in the Bible, a recent Gallup study found that fewer than half (49 per cent) say religion is important in their lives — continuing a long-term downward trend.