CEO and founder of Christian gaming app ‘TruPlay’, has appealed to Congress following a string of advertising rejections on platforms TikTok and Google, on the basis of the ads containing religious content.

In a letter sent from representatives of ‘The American Center for Law and Justice’, digital creator Brent Dusing called for an examination into the advertising policies of both platforms, stating that at its peak, he was receiving “rejections multiple times a week”.

According to the ACLG, the reasoning given behind the rejections was related to the religious nature of the ads, which Dusing refuted. He stated that the ads were targeted generally rather than “based on religious belief”.

The business owner reportedly responded by amending the language used in the ads, but claimed that they were still rejected.

This culminated in TikTok barring all advertising from the Faith platform due to what they termed “repeated violations”.

Dusing’s app was created to offer an alternative to secular gaming apps by focusing games around faith-centred messages, including Bible stories such as King David and other biblical tales for children and families.  

He said the impact of the ban had been “devastating” for the business due to the considerable influence held by Google and TikTok over the digital marketplace.

TikTok has not yet responded to these claims, which the ACLJ said in its statement amounted to religiously motivated “discrimination”.

Google denied banning on religious grounds, stating they flagged “sensitive information”.

“When you lose those platforms”, concluded Dusing, “you lose a massive ability to reach your… audience”.