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Global survey suggests three quarters of adults are looking to help the vulnerable this Christmas

Over three in four adults are looking for ways to help those less fortunate this Christmas time according to World Vision.

A YouGov (and Ipsos ) survey commissioned by the children's charity found that 63% of all respondents said they would prefer to receive a meaningful gift that would help someone else.

While 67% of people are hopeful that 2021 will be better than 2020. Almost 7 in 10 people said they feel the worst of the pandemic is behind us.

Spending time with family and friends was cited by 70% as bringing them hope this Christmas. 

World Vision International President and CEO Andrew Morley said: "This year has been a difficult one for all of us around the world, and vulnerable children have been especially affected. It's heart-warming to see the giving spirit is still alive globally, and encouraging to see how much people want to help one another."

"I was moved to hear that it was in some of the countries where people have been worst affected by the pandemic or other catastrophes - South Africa, India, and Lebanon  - people are still thinking about helping others. It proves that despite the challenges this year has brought, many people want to prioritise kindness to others and selflessness, even when things are difficult in their own lives."

"The best way to bring hope and joy as this year ends is to make it count by helping others. World Vision is blessed to be supported by millions of Child Sponsors and donors all over the world who have made such a difference to the lives of vulnerable children, helping them achieve their God-given potential, and we would not be able to carry out our life changing work without them. After the year we have all endured it is heartening to see that while this Christmas may be different for most, goodwill and Christmas spirit is still alive and strong,' said Mr. Morley.

As part of the charity's Christmas campaign, World Vision is offering supporters a chance to make a positive impact on someone else's life by giving back at the end of a difficult year and sponsoring a child.

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