News by email Donate

Suggestions

Top Stories

Most Read

Popular Videos

USA News

Fans duped by Easter advertising for hit TV series ‘The Chosen’

by Premier Journalist
the chosen.png - Banner image

The creator of hit faith-based series “The Chosen” has apologised after deceiving fans with “defaced” billboards.

“I do regret not informing and including our core fans in our defacing gag because that caused some unintended confusion and disappointment,” Chosen creator Dallas Jenkins said.

Earlier this month, fans were alarmed and upset after believing the billboards of their favourite TV series had been damaged with white and red spray graffiti reading “The Chosen is boring” and a link that directed users to a website called “The Chosen is Not Good.”

But producers of the show have since admitted that the “damaged billboards” were in fact all part of a marketing campaign designed to reach people who had never watched the series before.

“This is part of our attempt – our passion – to reach a billion people with the authentic Jesus," Jenkins said.

"And to do that, we have to reach new audiences – people who've been sceptical of the show, people who haven't heard about the show, people who are going to now be intrigued and interested in. And to that extent, we're already seeing a tremendous response from some people who previously were not wanting to watch the show."

He continued: "I genuinely ask for your forgiveness.”

"... We should have told you from the beginning of what we were planning to do and that the billboards being defaced were ours."

“But moving forward, we’re extremely excited about this campaign and are already seeing new audiences who previously weren’t interested in the show.”

The Chosen is the first-ever series on the life of Jesus and has over 350 million episode views through its first two seasons.  

A Monthly Gift Of $11 Makes A World Of Difference

In a world of fake news there’s never been a greater need for quality Christian journalism. Premier’s mission is to provide the Church with the most up to date and relevant news, told from a Christian perspective. But we can’t do it without you.

Unlike many websites we haven't put up a paywall — we want to keep our journalism free at the point of need and as open as we can. Premier’s news output takes a lot of time, money and hard work to produce. No one in the USA is sharing news like we are across radio, magazines and online so please help us to continue that today.

For a monthly gift of $11 or more we’d also be able to send you a free copy of the brand new Premier Bible, a wonderful Anglicised version of the NLT packed with exclusive bonus content, reading plan and resources to help you get the most out of scripture.

Your monthly support will make a world of difference. Thank you.

Support Us
Continue the conversation on our Facebook page

Related Articles

Sign up to our newsletter to stay informed with news from a Christian perspective.

News by email

Connect

Donate

Donate