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Brits urged not to take life's luxuries for granted

A new survey conducted by Christian fair trade organisation Traidcraft has revealed the luxuries that Brits can't go without.

The poll's been published as Traidcraft launches its Fair Necessities Appeal, the charity's biggest ever fund raising campaign.

· 6 in 10 people said they could not get through the day without the internet
· More than a third need a morning coffee to get them through the day
· More than two thirds of 16-24 year olds listed their smartphone as their top necessity.
· More than a quarter of men couldn't live without their car
· Half of all Scots surveyed chose a hot shower as their daily essential

It wants to help smallholder farmers in some of the world's poorest countries escape poverty and build better lives.

The charity says these workers produce 70 percent of the world's food, yet represent 50 percent of the planet's poorest people.

Speaking about the appeal, Larry Bush, Marketing Director at Traidcraft said: "During a very recent trip to Bangladesh, we asked farmers what their top necessities in life were and they listed things like electricity, irrigation systems for the fields, and food on the table. This contrasts greatly with the necessities we in this country consider to be important.

"Traidcraft works in some of the world's poorest countries and we really are changing lives. We're giving people who may live in small shelters and farm tiny pieces of land a future, equipping them with the knowledge and skills to grow their way out of poverty. By supporting Traidcraft's Fair Necessities appeal, you can help change lives around the world."

The UK Government has agreed to match every pound raised through the appeal up until April 3.

International Development Secretary, Justine Greening said: "Around 28 million people in Bangladesh live in extreme poverty, unable to access the basic necessities that so many of us take for granted.

"Traidcraft's Fair Necessities Appeal will help smallholder farmers around the world support themselves to escape poverty. By matching public donations to the appeal pound-for-pound, we can give isolated farming households in Bangladesh the skills, equipment and services they need to boost their incomes, improving the quality of life of thousands of people for good."

Listen to Larry Bush speaking to Premier's Des Busteed:

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