A Texas-based ministry has partnered with a Persian-language TV broadcaster from Los Angeles, US to deliver the gospel to Iran.
Iran Alive Ministries (IAM) has joined with Channel One/Kanal Yek TV, to land a primetime slot for the broadcaster's gospel-centric programming.
IAM broadcasts have delivered more than 200,000 Bibles in Iran since 2001.
The 24/7 satellite channel with gospel messaging into the Middle East and Central Asia operates all from a home studio located just north of Dallas, Texas.
Founder of IAM, Hormoz Shariat, toldThe Christian Post said: "With this partnership, we will gain many new secular-minded audiences who have already rejected Islam, so we are reaching a new population that may not have a desire to watch a Christian channel.
"In one sense, since they have not come to us, we are going to them.
"This is what Jesus commands us: To go, and be all things to all people so that we may win some."
Sharitat, a Christian himself, was brought up in Iran in a Muslim home and turned to Christ when studying the Bible and Quran.
He started IAM with the vision of "transforming Iran into a Christian nation".
"Iran is ready for a major transformation, spiritually, socially, financially and politically, and it will be a Christian nation soon as prophesied in Jeremiah 49:38."
According to Shariat, Channel One is one of the oldest and most-watched channels based in the U.S and attracts a constant viewership from within Iran via satellite, despite the Islamic nation's tightly controlled media.