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Church of England's Christmas Campaign reached 6.8 million people

by Eno Adeogun

A total of 6.8 million people engaged with the campaign through print and digital media, which was aimed at encouraging people across the country to start or strengthen their faith journey.

In 2016, 1.5 million people were reached.


The Church released three videos throughout December to showcase some of the many services that took place during Advent and Christmas.

A series of reflections called "Your Christmas Journey" were printed and published online to help people think about Advent and Christmas and 2018.

Adrian Harris, head of digital communications at the Church of England, told Premier the Church is "really pleased" with the numbers.


The "Your Christmas Journey" reflections were seen a total of 844,000 times across social media, email and by text message, with over 2 million video views across reflections and services.

Church House Publishing sold 80,000 copies of the booklet to churches to share with congregations and 18,000 were distributed free to clergy.

The Church also welcomed figures which suggest its new digital strategy could have helped contribute to the increased number of people engaging with #GodWithUs.

In a statement, the Church said: "We're delighted that the campaign brought more people into relationship with God and the Church at this key moment in the Christian year and our prayer is that we build on the successes and learnings to do more for Lent and Christmas 2018."

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