The sports company announced last week that American football quarterback Colin Kaepernick is the face of a new campaign which celebrates the 30 year anniversary of the company's' Just Do It' slogan.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Im 2016, Kaepernick became one of the first NFL players to kneel during the national anthem to protest against racial injustice and police brutality.
His actions have drawn support with other players following suit, but also caused criticism from people who believe it's disrespectful not to stand for the national anthem.
The new Nike deal with Kaepernick has also brought about a mixed reaction.
Some people have praised the company for taking a bold step to support fighting against racism. Others have announced a boycott of the sports company and posted videos on social media of them burning their Nike shoes.
President of Liberty University in Lynchburg, Virginia, Jerry Falwell Jr said the school wants a supplier that supports veterans, the American flag, American values and law enforcement, according to local news station WSET.
Liberty University has a contract for Nike to provide equipment and clothing for all of its athletic programs until 2024.
WAKE UP FLAMES NATION! IT'S GAMEDAY! #BeatArmy pic.twitter.com/7Wr6w8sW0V
— Liberty Football (@LibertyFootball) September 8, 2018
However, according to WSET, Falwell said the university is exploring the situation and "if Nike believes law enforcement is unfair and biased they will look around" but will honour their contract with the company.
It's reported that Falwell said he wants Nike to convince him that the new ad is not attacking law enforcement and the military.
Kaepernick is currently suing the NFL because he believes the organisation has kept him from playing since 2017 due to his political activism.
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