Listeners of the popular Christian music station K-LOVE have raised millions of dollars to provide financial relief for survivors of Hurricane Ida.

One of the largest Christian radio stations in the United States, K-LOVE, partnered with disaster relief agency Convoys of Hope to fundraise money for victims. The radio network dedicated 20 hours of airtime to promote the need to help people affected by Ida starting on August 30 during its "Make a Difference Monday" and consistently announced it across its sister networks AIR1.

"In their generosity, K-LOVE listeners raised their hands and chose to make a tangible difference in the lives of disaster survivors," says Ethan Forhetz, vice president of public engagement at Convoy of Hope, in a press release. "K-LOVE put the full force of their network behind Convoy of Hope in order to deploy kindness."

The generosity of listeners added up to nearly $3.5 million, enough to provide more than 400 trucks of supplies for the states. Convoy has already deployed several trucks to northern Louisiana. As soon as Ida passed, Convoy moved into the relevant disaster zones and began assisting survivors with meals, baby care kits and other products. 

"We know that many people are feeling overwhelmed right now," said Bill Reeves, CEO at K-LOVE. "They see the devastation and want to help. We are grateful to Convoy of Hope for the work they are doing and for the opportunity they created for our audiences to take part."

K-LOVE has partnered with Convoy of Hope for many years in providing help during disasters. Previous campaigns have included Hurricane Harvey, the California wildfires, Nashville tornadoes and the Haiti earthquake.

K-LOVE is a "listener-supported" contemporary Christian music network that "delivers positive and encouraging music and messages through nearly 600 signals across all 50 states".