Anti-abortion groups in the US have set up fake clinics, attracting women seeking to terminate their pregnancy and then imploring them to change their minds about the procedure.
The advice centres are often run by Christian pro-life organisations, but sometimes offer misleading or incorrect information.
Whilst they offer some medical services, such as ultrasounds and pregnancy tests, they do not offer abortions, as their website suggests, BBC News reports.
These clinics are being promoted in Google, placing them higher in the search listings and drawing women to the doors of their facilities.
Once inside, some women are given information about the risks of breast cancer and infertility.
Dr Kearney - who offers abortion reversal treatments in the North East of England - says this information is largely misleading.
He told Premier that people of faith should be leading with the truth, not by giving false information.
He said: "We should always be truthful. We should always be upfront to say 'well, this clinic does not refer people for abortions - does not recommend abortions. This is what we offer instead...'
"We certainly shouldn't give misleading information.
"I think, overall, we have to be honest, but that should be on both sides of the divide. "
He also brands some information given my abortion providers as misleading, and calls for greater transparency from both sides of the debate.
Dr Kearney's services allow women to reverse the abortion process after taking the first pill.
Despite his work reversing abortions, he believes it's important to treat people with grace following the termination of a pregnancy, especially when leaving the clinics.
He continued: "It's certainly inexcusable for levels of criticism to be used by anti-abortion groups, Christian groups, other groups.
We shouldn't be trying to shame people, we shouldn't be trying to make people feel guilty, we should be offering help.
"Many of those women are not there because of their choice - sometimes it's a perception of a hopeless situation.
"If you are there, you should be there to offer hope, love, forgiveness - all the Christian virtues.
"We certainly shouldn't be shouting 'murderer' or 'you've killed your baby'.
"There's just no excuse for it for that, and it doesn't work - it will just make people more hardened in their views; 'well, if this is what pro-life people are about then I don't want to be any part of it.'
"Whereas if forgiveness, understanding sympathy, compassion is offered, then that is much, much more effective."