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Bible sales surge 19% in 2025 as young people search ‘for meaning’, publisher says

by Nayana Mena
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New research has suggested that Bible sales grew in the UK last year, with figures released ahead of the London Book Fair at Olympia London this week.

The data published by NielsenIQ BookData, revealed that sales of Bibles increased by 19% in 2025,with sales reaching £6.3m, a significant rise from the £3.6m in 2019, according to The Guardian.

SPCK said the rise showed many people were “searching for meaning and stability in a changing world”.

Earlier analysis found Bible sales had already grown 87% between 2019 and 2024, rising from £2.69m to £5.02m.

SPCK said the increase was visible across people of all ages but especially amongst “younger readers”, which has reflected what it described as a renewed interest in Scripture.

Lauren Windle, publishing director at SPCK, said the trend suggested young people were discovering that modern life was not satisfying deeper needs.

“They have the keys to demonstrable popularity in the form of likes and followers… They have all the convenience… The world sits at the end of their fingertips and yet it’s not enough,” she said.

Other NielsenIQ BookData figures showed quiz book sales grew by 24% in 2025, the highest since records began in 1998. Non-fiction sales fell to their lowest levels since 2014.

Philip Stone, head of publisher account management at NielsenIQ BookData, told The Guardian that religious titles, trivia and quiz books highlighted ongoing demand for “escapism and insight”.

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