Gen Z are once again proving that they are a generation open to faith, as Bible sales soar among their demographic.

The Society for Promoting Christian Knowledge (SPCK) has noted an 87% increase in purchases of the Bible between 2019 and 2024. Nielsen Book Data records a jump from £2.69 million to £5.02 million spent on copies in the last five years.

A spokeswoman for Nielsen Book Data said: “Spending on religious books in total last year measured £25.2 million, up 3 per cent year-on-year.”

A survey in January 2025 indicates that a quarter of Gen X (born between 1965 and 1980) identify as atheist – but this falls to 13% amongst Gen Z (born in the late 1990s and early 2000s).

Mark Woods, of the Bible Society, told The Times that some of the sales came from “young people buying the Bible themselves, or parents buying for their children," whilst another portion come from “churches buying it for their youth group or their local school”.

He added: “Either way, there’s a very clear increase in demand. This seems to arise from a perception that the Bible has something important to say to young people, and from a desire to make it accessible to them.”