The Irish actor Liam Neeson is to voice God in a new global cinema ad promoting the new Sustainable Development Goals (SDGs), which are expected to be adopted b
The SDGs follow, and expand on, the millennium development goals (MDGs), which were agreed by governments in 2000, and are due to expire at the end of this year.
"We want to try to make sure everyone on the planet knows about this to-do list for the planet", said project mastermind Richard Curtis, director behind Bridget Jones's diary.
"It will be an ad that everyone can understand...a shared common experience...I'm hoping that people will watch, laugh, share act."
According to the Guardian, the ad aims to spread the word about the goals to "seven billion people in seven days" and will be shown cinema goers in 30 countries with the help of the hashtag #wehaveaplan.
It is being created by a team at Aardman, the studios behind Wallace and Gromit.
The Sustainable Development Goals are a new set of goals, targets and indicators that UN member states will be expected to use to frame their agendas and political policies over the next 15 years.
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Article by Desmond Busteed
Desmond Busteed is a multimedia journalist for Premier.
