News by email Donate

Suggestions

Top Stories

Most Read

Popular Videos

Hands-typing-on-a-computer-main_article_image.jpg
pxhere/CC0 Public Domain
World News

YouTube bans using word 'Christian' in targeted ads

Chad Robichaux, founder of the Mighty Oaks Foundation - a charity providing support and discipleship to those suffering from wartime trauma, was told he could not use the label 'Christian' to boost his advert on the Google owned platform as it violated the site's advertising policy.

Mr Robichaux posted about the incident on twitter, claiming not allowing the word Christian was discriminating:

"We ran a YouTube ad for our veterans ministry outreach for those in need & it was denied for the word "Christian". Insane! #Censorship should terrify every American; conservative or liberal, Christian or Muslim. This bias is a dangerous course for America." @MightyOaksFDN  

The YouTube team responded to Mr Robichaux's tweets, maintaining that targeting users based on their religion was in breach of their advertising policy but that adverts can include the term 'Christian' in them and still hope to reach a Christian audience.

"We know that religious beliefs are personal, so we don't allow advertisers to target users on the basis of religion. Beyond that, we don't have policies against advertising that includes religious terms like "Christian".

Mr Robichaux has called out the tech giant for religious discrimination, saying that he posted the same ad with a target label of 'Muslim' and was not asked to take it down.

"We ran the exact same ad with the keyword "Muslim" & it was approved but "Christian" was not. Additionally, we've ran ads with the keyword "Christian" for years. This year alone we had 150,000 impressions on that word in our ads. As per your support line this is a new restriction"

After speaking with Google's help desk, Mr Robichaux was told the policy was new.

Google has yet to comment publicly on the matter.

Stay up to date with the latest news stories from a Christian perspective. Sign up to our daily newsletter and receive more stories like this straight to your inbox every morning.

Continue the conversation on our Facebook page

A Monthly Gift Of £8 Makes A World Of Difference

In a world of fake news there’s never been a greater need for quality Christian journalism. Premier’s mission is to provide the Church with the most up to date and relevant news, told from a Christian perspective. But we can’t do it without you.

Unlike many websites we haven't put up a paywall — we want to keep our journalism free at the point of need and as open as we can. Premier’s news output takes a lot of time, money and hard work to produce. No one in the UK is sharing news like we are across radio, magazines and online so please help us to continue that today.

For a monthly gift of £8 or more we’d also be able to send you a free copy of the brand new Premier Bible, a wonderful Anglicised version of the NLT packed with exclusive bonus content, reading plan and resources to help you get the most out of scripture.

Your monthly support will make a world of difference. Thank you.

Set up a monthly gift

Related Articles

Sign up to our newsletter to stay informed with news from a Christian perspective.

Connect

Donate

Donate