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World News

York couple offers Pope $1m charity donation to go vegan for Lent

by Eno Adeogun

Jane Land and Matthew Glove are the founders of Veganuary and their latest project, Million Dollar Vegan, has received backing from a number of celebrities including Paul McCartney and Manchester United footballer Chris Smalling.

The face of the campaign is twelve-year-old American animal rights and environmental campaigner Genesis Butler.


The letter, signed by the youngster to the pontiff, reads: "As we approach the period of Lent - a season of reflection and hope - I write to you today with the utmost respect and appreciation for your speaking out on climate change, habitat loss and pollution, and for reminding the world that Earth is a home we all share.

"In your encyclical letter, Laudato si', you stated that every effort to protect and improve our world will involve changes in lifestyle, production and consumption. I agree with all my heart and seek your support in tackling one of the largest underlying causes of the problems we face: animal agriculture.


"Your Holiness, we must act. Moving towards a plant-based diet will have substantial environmental benefits. It will protect our land, trees, oceans and air, and help feed the world's most vulnerable.

Nearly 30,000 people have signed a petition calling for the pope to accept the challenge and go vegan from 6th March - 18th April.

The Vatican is yet to respond.

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