A new Christian charity is challenging to UK government to be better informed in their bid to deliver aid to Ethiopia.
Launching on May 12, Sophos Africa aims to tackle poverty across the continent.
They claim many years of foreign aid and western strategies for change have not delivered the desired changes economically, socially or politically.
The organisation also notes that many African Christians are seeing very little evidence of Christ in their communities.
Executive Director Desta Heliso said: "Christianity's impact on societal transformation has lessened and that really led me to what I would call a valley of despair
"Of course, Africa came out of that and why do I say that Christianity's impact on social, political, economic, and moral transformation is lessened? because corruption exists within Christians.
"Corruption exists in society, ethnic division exists within Christianity, and of course exists in society.
"Extremism exists within Christians, even within the church, as we are experiencing Ethiopia right now and of course it exists in society as a whole.
"So Christians, through Christ values, are supposed to bring about change in society and Judeo Christian values are applicable even in Africa, but they are not impacting the African society as much as we would like them to.
"So that's why I'm talking about Christianity not having impact in Africa. Despite Christianity growing, Christian values are not impacting society as much as we would like them to."
Desta, who is from Ethiopia himself, says the population of Christians within the country is around 60 per cent.
He claims that - despite seeing the delivery of aid from the UK Government - it hasn't been successfull.
Desta said: "I have known aid in Ethiopia since my childhood, and aid still continues, and our people remain poor.
"So why hasn't aid fulfilled its call in Africa?
"Is it because aid is designed with political implications, or is it because multinational corporations and aid organisations use aid and development assistance for self-serving goals?
"Or is because aid is sent along with, you know, big, very beautiful development frameworks that are developed by well-meaning and intelligent individuals here in the UK or US, but individuals who have very little or no idea about African culture?
"Is it because those really nice frameworks are not relevant to the African context? or they're not culturally sensitive? or they could not be understood by Africans?
"There are all sorts of factors I think, all I would say is, aid hasn't fulfilled its goal in Africa and aid givers have to rethink the ways in which aid is administered and aid is given as well.
"I call upon all governments to continue to give aid, but to think differently about the way aid is given and administered."