Michael Bublé, Jason Derulo and Kris Jenner are among the celebrities investing in a new Christian App.
Glorify, which provides users with devotionals, prayers and Bible chapters, has raised 40 million dollars (£30m) in investment from celebrities and other investors to help the app scale its operations.
British entrepreneur Ed Beccle, the app's co-founder, told Premier he hopes to harness the pulling power of celebrities to attract millions more Christians to the app.
“That's really just the tip of the iceberg in terms of the massive celebrity names that are behind what we're doing, and will get involved. My dream is that we can create this cultural movement, almost making it a lot more than okay, to open yourself up to a belief in God.”
The app, which has been downloaded 2.5 million times and has around 250,000 regular daily users, wants to help Christians with their quiet time by offering a “curated worship routine” with “bite-size Bible passages”.
Beccle and his co-founder Henry Costa, the son of Christian banker and author Ken Costa, founded the app less than two years ago.
“I was trying to create a framework for people's faith in something that wasn't necessarily, pushing opinion, per se, but that was taking that unbelievable content library in the Bible, and helping to build that into people's morning and night in a way that's digestible, simple, and bite sized,” Beccle told Premier.
The app has received the backing of leading Christian figures such as the Archbishop of Canterbury, US pastor and author John Maxwell and megachurch pastor Rick Warren.
Most Rev Justin Welby said: “The