A new type of pop is on the up in US markets. From Praise Energy to Yahweh and 4GVN, the latest swathe of energy drinks bears Christian branding.
Praise Energy launched in January, promising to be a faith-filled alternative to beverages like Monster, which some conspiracy theorists have alleged bears the Hebrew numerical value for ‘666’ in its claw mark logo.
Founder social media evangelist Bryce Crawford said: “I just got convicted… I want to actually honour God with what I consume.”
“I want people to know that we love Jesus, Christian founders, Christian employees… I want this to plant seeds, start conversations. But further than that, clean ingredients, lower caffeine,” he told followers on the brand’s page DrinkPraise.
A competing brand, titled simply ‘Yahweh’, bears a logo of Jesus’ face wearing the crown of thorns. Guardian writer Lydia Bugg described its Blessed Berry flavour as having a “heavy, medicinal taste”.
“Are these brands helping raise awareness for Christianity,” she wrote, “or are they just treating Jesus like an uncopyrighted Mickey Mouse?”
Yaweh drinks describes itself as “more than a drink, a movement… sharing the good news, one can at a time.”
However, it is unclear whether any of the brands intend to donate proceeds to Christian causes.
Yahweh drinks carry Bible verses “on every can,” and aim to be “conversation-starting.”
The US soft drinks market is worth an estimated $460 billion (£341.6 billion), according to Mintel’s 2025 report.