A scheme that applies age ratings to online music videos from UK record labels and artists has gone live today.
This means that most videos on sites such as YouTube and Vevo will now have a guidance rating to show what age it is appropriate for.
Director of Mediawatch UK, Vivienne Pattison, is a Christian and told Premier the new rules were long overdue.
However, she did say that it would not solve the problem of young people seeing damaging content online.
"It is not the magic bullet at all," Pattison said.
She added: "What it is is another useful tool, and I'm all for useful tools.
"Parenting is a jolly hard job so anything that makes it easier or to help you with that job has to be a good thing."
The new rules come after Prime Minister David Cameron announced the plans in August during a speech about families.
UK record labels including Sony, Warner and Universal have signed up to the scheme alongside video content providers YouTube and Vevo.
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