News by email Donate


Top Stories

Most Read

Popular Videos

World News

Christian group claims abortion ad backfires

by Eno Adeogun

The 40-second video opens with a smiling, cooing baby with the lullaby 'Go to sleep' playing in the background.

Text later appears stating: "She deserves to be loved. She deserves to be wanted. She deserves to be a choice."


Viewers are urged at the end of the advert to "stand with Planned Parenthood" before a logo of the Agenda Project Action Fund appears.

Planned Parenthood is a non proft organisation in America who provide health services, including abortions.

Laura Ricketts from the pro-life Christian group 'And Then There Were None' told CBN News the advert has backfired.

She explained: "The pro-abortion lobby needs to reinforce the fact that a baby isn't a baby unless you decided the baby is a baby.

"Abortion can't survive if the general public accepts the fact that humanity begins at conception.


"And so the subtle very insidious message of this advertisement is that 'you don't get the cute and the cuddly unless you want it - it's not there really' and that's a very dangerous message to be spreading.

"On the surface, those of us who are pro-life are appalled, but you see, when you work in the abortion industry, or a woman who receives an abortion, it's very hard to admit to yourself what you already know and what you already know is that is a child."

Comments under the video posted online both questioned the authenticity of the advert and the message it sent.

One user commented: "I can't tell if this is a real ad or one made by pro-life people to stir the pot. If it is real it's by far one of the worst advertisement decisions I've seen in my life."

Another said: "Thank you Planned Parenthood for developing one of the best pro-life ads I've seen in a while. This ad encapsulates the absurdity of the pro-choice position!"

Many Christians also commented.

Another comment read: "If anyone causes one of these little ones--those who believe in me--to stumble, it would be better for them to have a large millstone hung around their neck and to be drowned in the depths of the sea. Matthew 18:6."

It is unclear if the video was in fact created by the Agenda Project Action Fund, which is a non-profit political organisation which has been endorsed by US Senator Bernie Sanders.

Stay up to date with the latest news stories from a Christian perspective. Sign up to our daily newsletter and receive more stories like this straight to your inbox every morning.

A Monthly Gift Of $11 Makes A World Of Difference

In a world of fake news there’s never been a greater need for quality Christian journalism. Premier’s mission is to provide the Church with the most up to date and relevant news, told from a Christian perspective. But we can’t do it without you.

Unlike many websites we haven't put up a paywall — we want to keep our journalism free at the point of need and as open as we can. Premier’s news output takes a lot of time, money and hard work to produce. No one in the USA is sharing news like we are across radio, magazines and online so please help us to continue that today.

For a monthly gift of $11 or more we’d also be able to send you a free copy of the brand new Premier Bible, a wonderful Anglicised version of the NLT packed with exclusive bonus content, reading plan and resources to help you get the most out of scripture.

Your monthly support will make a world of difference. Thank you.

Support Us
Continue the conversation on our Facebook page

Related Articles

Sign up to our newsletter to stay informed with news from a Christian perspective.

News by email