Lucozade retells story of David and Goliath in new adverts
by Tola Mbakwe
Lucozade has taken inspiration from the Bible to promote its energy drink.
The drink company has revamped the popular Old Testament Bible story of David and Goliath for its new 'Energy Beats Everything' campaign.
The TV advert shows David waking up from a hangover and his friend, Josiah, informing him that he insulted a neighbour by the name of Goliath the night before.
"You can't call people giants," David's friend warned.
"It's what got you into trouble in the first place."
After Goliath turns up to David's home ready to get revenge, David takes a few gulps of Lucozade Energy. The advert depicts David gaining the confidence and stamina he needs to venture out with a sling to defeat Goliath.
In addition to the one minute TV ad, a campaign poster shows David standing triumphant on top Goliath, with slingshot in one hand and a bottle of Lucozade Energy in the other.
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Tola Mbakwe is a multimedia journalist for Premier.
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