A Christmas advert's been produced by a spectrum of Christian organisations including Premier as part of a coordinated effort aimed at challenging this year's s
The 'Christmas Starts with Christ' YouTube short features a contemporary couple and a baby that time-lapse into a scene from the nativity.
On Tuesday Christians across the UK blitzed social media at exactly 12 Noon when the video was uploaded to maximise exposure and reach in what's known as a 'thunderclap,' by sharing the film on Twitter, Facebook and Tumblr.
The video would have appeared on the screens of one million users.
Speaking on Premier's News Hour, Francis Goodwin, who heads up the Christmas Starts with Christ campaign said: "The supermarket viral ads, which were released last month, offered a 'feel good' take on Christmas designed to influence consumers into spending money with them.
"But they all avoided any reference to the religious meaning of the season. We thought it was time to produce the Christmas ad which the supermarkets are unable to make one which shows where the feel good factor comes from.
"We are asking people to watch it, judge for themselves and share it with friends."
Francis Goodwin, Christmas Starts with Christ:
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