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UK News

Newspaper calls Bible storybook in Easter egg 'bizarre'

by Cara Bentley

The London Evening Standard reviewed several ethical easter eggs, rating their eco-friendliness based on their packaging and ingredients.

The Real Easter Egg, made by Christian-owned company The Meaningful Chocolate Company was described as being "a generous size and beautifully creamy" and was praised for being completely plastic free and containing no palm oil.

However, in the original article the author found it 'bizarre' that it included a booklet with the resurrection story inside.

It read: "Bizarrely, it also comes with a 24-page story and activity book about Jesus to 'celebrate the real meaning of Easter'."

The word 'bizarrely' has now been removed after several Christians, including a bishop, highlighted it on Twitter.

David Marshall, the managing Director of The Meaningful Chocolate Company told Premier: "Well, we were quite surprised when we read the review. Obviously, [it's] great to have a review with being plastic free and they liked the chocolate but then to actually see that review saying it's 'bizarre' to include a copy of the story in the box, yeah, very surprised, actually.

"10 years ago, when we first introduced the real easter egg it was because out of the 80 million eggs there was nobody actually talking about the religious meaning of the festival. So, I came up with the idea of the real easter egg, deliberately calling it the real easter egg because to be real easter egg it had to have three things: they have to include a copy of the story in the box, it has to be fair trade and it has to support charitable endeavours. 

"When we launched, I was interviewed by various newspapers and quite often they would say to me, 'Well, what's Easter got to do with the church?' And I'd explain what that was. And 10 years on, to still see that people still haven't quite understood that there is a strong connection between faith and easter is really surprising.

"So we have heard this before and actually every year...arguments rage about Easter not being a religious festival or Christian festival and we find ourselves quite often deluged with people who again say, 'you know that Christianity has nothing to do with Easter?' It is absolutely baffling."

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