The Methodist Church in Britain has launched a new social media campaign to help people with their well-being during the coronavirus pandemic.
Love Yourself- Love Your Neighbour began this week and aims to connect with those who have no prior contact with the Church and who don't understand religious jargon.
Trey Hall, director of evangelism and growth at the Church told Premier Christian content catered to non-Christians has been missing on social media since outbreak began.
"We're just noting how much beautiful content is being generated right now by all kinds of different churches and parachurch organisations, there are Bible verses, prayers, encouragement in Christ, and it's really beautiful to see that kind of flowing through social media streams.
"We feel like a lot of the content that's coming out is landing for people who are already Christian, but we thought 'how could we talk about spirituality in a way that really lands with people who don't already consider themselves part of the part of the Christian family?'
"Obviously in this time of pandemic, it's a time of great searching for all of us. There's existential searching, there's spiritual searching. I knew we had shifted into a different kind of gear when a few weeks ago one of my friends who's a confessed and committed atheist, she said, 'I don't believe in a God of any kind. But I feel drawn to pray these days'."
The Methodist Church in Britain has been posting two daily messages that trigger "contemplation and action for those of faith, those searching, and those who do not know what they believe"
Hall said the key is to share prompts that gently nudge someone to pay attention the spiritualty of life.
"Our hope is that over time, these little prompts might be things that are clear, doable, and actually invite people to slow down and pay attention to God… moving in their life, and then also to pay attention to caring for other people."
Listen to the interview with Trey Hall and Tola Mbakwe here: