News by email Donate


Top Stories

Most Read

Popular Videos

Lyle's Golden Syrup.jpg banner.jpg
Screenshot from
Lyle's Golden Syrup.jpg
Screenshot from
UK News

Lyle’s Golden Syrup ditching Christian branding on logo

by Tola Mbakwe

Lyle’s Golden Syrup has given its historic biblical logo a makeover, in a move that’s disappointed some Christians.

For almost 150 years, the syrup’s green packaging has donned a logo of a dead lion being swarmed by bees, referencing the biblical story of Samson killing a lion. Under the image, is the quote: “Out of the strong came forth sweetness”, which is a reference to Judges 14:14 in the Bible.

Now, in the first rebrand since 1888, the logo showcases a more modern look, ridding it of its Christian origin.

Tate & Lyle Sugars, which owns Lyle’s Golden Syrup, said it’s been “revitalised for the modern UK family” in a move to “refresh the brand’s legacy to appeal to a 21st century audience”.

The move has caused controversy, with some Christians accusing the company of trying to erase the product’s connection to its Christian founder, Abraham Lyle.

Graham Nicholls, director of the church network Affinity, told Premier Christian News "even those who are not anti-christian are so afraid to offend... that I think anything that suggets 'we're going to be less exclusive now' would be embraced".

He added that he believes the symbol has changed primarily because it is a "Christian product" and the company wants their product to be "used by the widest number of people".

Sam Margrave, a member of General Synod, told The Telegraph: “There is nothing modern about ditching tradition or sidelining Christian messaging. I enjoy Golden Syrup with my pancakes on Shrove Tuesday every year.

“I am sure the Lyle business doesn’t mind benefiting from sales and Christian branding every Easter, so why do they feel the need to eradicate their connection with their Christian founder’s iconic logo which tells a story that works for every generation? Did they ask anyone if they were offended by Christian messages?”

The company has apologised for causing any offence and maintains that the modernisation of the logo had nothing to do with wanting to get rid of the historic Christian element.

Gerald Mason, Senior Vice President of Tate & Lyle Sugars said: “Religion played absolutely no part in our decision to try something different on our syrup bottles - a product format where we regularly use different approaches to our brands.

“It makes me sad that we might have unwittingly upset people today, and I want to apologise for that. But please be assured the story of Samson and the tin isn’t going anywhere.”

A Monthly Gift Of $11 Makes A World Of Difference

In a world of fake news there’s never been a greater need for quality Christian journalism. Premier’s mission is to provide the Church with the most up to date and relevant news, told from a Christian perspective. But we can’t do it without you.

Unlike many websites we haven't put up a paywall — we want to keep our journalism free at the point of need and as open as we can. Premier’s news output takes a lot of time, money and hard work to produce. No one in the USA is sharing news like we are across radio, magazines and online so please help us to continue that today.

For a monthly gift of $11 or more we’d also be able to send you a free copy of the brand new Premier Bible, a wonderful Anglicised version of the NLT packed with exclusive bonus content, reading plan and resources to help you get the most out of scripture.

Your monthly support will make a world of difference. Thank you.

Support Us
Continue the conversation on our Facebook page

Related Articles

Sign up to our newsletter to stay informed with news from a Christian perspective.

News by email