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UK News

John Lewis dragon more searched for this Christmas on Google than Jesus

In the top internet searches in the UK of 2019, Google searches for Jesus peaked around Easter but were beaten at Christmas. 

The online tool Google Trends lets you see when certain subjects were searched for and how much and results can be broken down by country and by date.

The UK's most searched for terms were sport related, with 'Rugby World Cup' and 'Cricket World Cup' taking the top two spots. 

At Christmas, searches for Jesus were far surpassed by searches for 'dragon' because of the John Lewis advert featuring the character Edgar the dragon. 

Searches for 'Jesus' reach their peak around Easter with Google Trends giving it 100 points in interest, indicating that this is the time when the term is most searched for. 

In a comparison check, searches from 18th November to 18th December for 'Jesus' received a search rating of 25 points, while searches for 'dragon' averaged 74. 

 

 

Related searches to Jesus were mostly to do with Kanye West's new album Jesus Is King. 

The top search term using 'Jesus' was 'Jesus Phil Collins', after a statue of baby Jesus was revealed to look like the Genesis singer. This was followed by 'Santa vs Jesus'.

David Taylor, a Christian and social media and communications specialist, told Premier: "Far from being depressed by this data, the church should view this as a challenge up its game. The Christmas season presents one of the greatest opportunities to share the good news, but we're competing with an increasingly consumerist world". 

Mr Taylor said there is information about Jesus for those who are trying to find it: "Type 'internet evangelism' into Google and you'll find that there are some fantastic ministries out there - Christianty.org.uk, Yes He Is and Billy Graham's internet evangelism are all part of a growing move to reach the lost online.

"But there are also opportunities for us as individuals to make an impact". 

He also explained how 'organic' posts, those generated and shared by individuals as opposed to organisations, are more effective at reaching people with up to 80% of clicks on Google being from organic links, as opposed to paid, promoted results. 

"We're called to be salt and light in the world," Mr Taylor said. 

"Whilst Christian organisations are doing great work, we can't be complacent. Our own personal reach is often the most effective way to spread the Gospel. 

"Why not use January, often marketed as a time for new directions, to point people to Jesus. Use your social media platforms to share your testimony and to put Jesus at the centre. 

"Maybe we can see Jesus rank above Dragons in 2020".

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