In response to an increased need for the protective item, Australian megachurch movement Hillsong has started selling a branded face mask on its official merchandise website. According to a pop-up advertisement, the mask, which is emblazoned with the words "Not Today," is 100 per cent cotton protective, washable and reusable. In addition, buyers are reassured that the workers who laboured over the item are paid a "fair wage."
It appears that the mask can only be bought as part of Hillsong's "Team Box" -- the church's monthly merchandise service, which delivers the best of their branded gear straight to your door for a subscription fee of $34-$39 (£27-£31) p/m, dependent on customisable buying options.
The church's senior pastor, Brian Houston, posted a photoshopped image of himself wearing the mask to Instagram, with the caption:
"Ha. “Devil no, not today..” Go to hillsongchannel.com to see how you can get these face masks. #keepinghealthy #supportingthechannel #teambox #photoshopped"
Reaction to the item has been largely positive, with many people posting encouraging replies to Pastor Houston's post.
"Amen! The enemy IS defeated in The name OF JESUS! Hallelujah!" one person wrote.
"Hillsong bringing it’s creativity in crisis with a dash of humor," another added. "Love You all."
Others appeared frustrated that they couldn't buy the items separately. "How much is the mask?" one asked. "I can’t afford the team box."
The 12-month pre-pay plan totals at over $400 (£322); the boxes include items such as a Hillsong branded duffle bag, postcard sets, a 2-part message series and access to the Hillsong Channel NOW.
A quick Google search shows that apparel company Moneyline Tees is selling a similar mask for $19.99 on its website.
Germany has become the latest country to enforce the mandatory wearing of face masks when shopping or taking public transport. Other nations with similar measures include Slovakia, the Czech Republic, Austria, Turkey, Poland, Morocco and Jamaica.
