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UK News

Four-in-five want 'Easter' on eggs packaging

Easter eggs*

- First chocolate Easter egg made by J.S. Fry and Sons (1873)
- Approx. 80m chocolate eggs sold in the UK each year
- Easter chocolate sales make up 10% of Britain's annual spend on chocolate
- Most famous decorated Easter eggs are those designed by Faberge

*The Evangelical Alliance UK

The YouGov survey of 2,050 people in Great Britain found 79% disagreed with 'Easter' not appearing on packaging.

The Bishop of Salisbury, The Rt Revd Nicholas Holtam, said: "It is interesting that there seems to be a real resistance to removing the word Easter from these gifts.

"Perhaps people understand that the festival is religious and do not want to see it turned completely secular.

"Whatever the reasons, it is important to remember that at Easter we celebrate the death and resurrection of Jesus."

The research was commissioned by the Meaningful Chocolate Company, maker of The Real Easter Egg, a charity egg which includes a copy of the Easter story.

It says many manufacturers have either removed the word 'Easter' from their boxes, labelling them 'chocolate eggs' or made the word smaller, placing it on the back of the packaging.

David Marshall, CEO of Meaningful Chocolate, said: "We are not sure if other manufacturers feel the word 'Easter' is too religious to be used on their products and so are trying to remove it or hide it away.

"But it is clear that the general public want their eggs to be Easter Eggs - a bit of a relief given the name of ours!"

The Meaningful Chocolate Company

Participants in the YouGov survey were asked: "Thinking about the chocolate eggs that are sold for Easter ...To what extent do you agree or disagree with the following statement? I think manufacturers of chocolate eggs should avoid using the term "Easter" on packaging."

The results concluded 79% disagreed with the statement, 11% agreed and 10% did not know.

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