Christians in Cornwall are being encouraged to give up their energy rebate, and donate it to those in need.
The Diocese of Truro launched the initiative after a selfless member of the congregation asked if they would help him donate the £400 awarded by the UK Government.
The rebate is designed to help people cover the rising cost of energy bills, as many gear up for a difficult winter.
Bishop of St Germans Hugh Nelson said some families in the Diocese of Truro are having to choose between heating their homes or putting food on the table.
Speaking about their "Donate your rebate" plans, Bishop Hugh told Premier Christian News: "It began in Truro Cathedral after a Sunday service, when someone approached the preacher who'd been speaking about generosity, and said 'I'm about to be given £400 by the government towards my heating bills.
"If I'm honest, and if I searched my heart, I don't need it. I certainly don't need it as much as some other people need it. How could I donate my rebate to people who really need it?'
"We thought it was a very good question and that that person might not be the only one who would be willing to give what they're about to receive, but don't need, to people who really need it."
The Diocese have paired with Crowdfunder and local social action groups to set up a page with the aim of raising £10,000 for foodbanks, or to gift energy vouchers to those struggling to pay mounting energy bills.