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Church in need of new image, says poll

Over 60% of Britain's Church leaders think it needs to be rebranded for the media age.

But the poll carried out for Premier Christian Radio has also found nearly half don't want an orchestrated PR campaign to achieve it.

The figures also suggest that nearly 40% of priests want money spent on a new ad campaign and most of those asked said the Church is unfairly represented in the media

However, the former Archbishop of Canterbury, Dr Rowan Williams, tells Premier the media can't always be trusted to reflect the truth:

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In a world of fake news there’s never been a greater need for quality Christian journalism. Premier’s mission is to provide the Church with the most up to date and relevant news, told from a Christian perspective. But we can’t do it without you.

Unlike many websites we haven't put up a paywall — we want to keep our journalism free at the point of need and as open as we can. Premier’s news output takes a lot of time, money and hard work to produce. No one in the USA is sharing news like we are across radio, magazines and online so please help us to continue that today.

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Your monthly support will make a world of difference. Thank you.

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