Gary Grant already doesn't open on Sundays but December 24th would have possibly earnt the company £2million in sales.
But he believes the gain for the families of his 1,700 staff is worth it, according to The Mail on Sunday, he said: "I have given the concept of one day in seven as a day of rest a lot of thought and I am not making an exception just because it is Christmas Eve."
He said family life is already: "under attack enough."
In a photo of Gary Grant in a shop front he stands behind a sign that says: "The Entertainer wishes each of you a Happy Christmas. Pictured here in the first nativity, we remember the reason for the season - the birth of Jesus Christ."
His open faith has been well-received by some on twitter too.
Absolutely love the ethos of Gary Grant @EntertainerToys - closing on Sundays to give staff a day with family, and remembering the first Christmas pic.twitter.com/nIFIiTHhEw
— Mark Russell (@markrusselluk) 2 December 2017
Proud of The Entertainer and its owners for being so clear about the reason for Christmas. They won't be open on Christmas Eve, as they don't open on Sundays- a decision that could cost them millions of pounds. But we could choose to shop there this Christmas and stand with them! pic.twitter.com/6Alm3Kfz2l
— Malcolm Duncan (@MalcolmJDuncan) December 2, 2017
