An anti-slavery charity has launched a new campaign to expose the mistreatment adults and children experience in the production of everyday goods and services.
International Justice Mission (IJM) will offer tips and information as part of a 40 day challenge to help consumers go "SlaveFree".
25 million people are thought to be living in forced labour with slavery often hidden in the supply chains of household items such coffee and smartphones. Some of the biggest offenders are the clothing, tech and rice industries importing to the UK.
According to Ethical Trading Initiative, 77 per cent of UK businesses think there's a likelihood of there being slavery in their supply chain.
Participants in the IJM scheme will receive text alerts with advice on how to shop more consciously as well as facts on modern day slavery, and inspirational stories of those who have been rescued.
Over the six weeks of Lent, users will be challenged to give up a different product commonly linked to human trafficking and encouraged to donate the money they would have spent to charity.
David Westlake, CEO of IJM UK said: "Slavery is woven into the fabric of many of the products we use daily from our morning coffee, to the clothes we wear, to the smart phones in our hands. That's why consumers are key to putting an end to this.
"We need people in the UK not only to be aware of how their shopping habits impact people living in slavery, but also how they can be part of the solution."
