The new Bishop of West Yorkshire and the Dales is telling his vicars to use every form of modern communication to spread their message.
The Rt Rev Nick Baines is promising to build a diocese based on dialogue with churchgoing Christians.
"It's not about the church doing things and hoping the world is looking in through the window, it's about the church looking out and seeing what the world needs," Rt Revd Baines told The Telegraph & Argus.
"And the way the world is now means that people get information and have debates in far more complicated than ever before.
"It's no longer the case that one writes an article for a newspaper and that's it - there are so many platforms for information and communication that we need to be able to use all of them in as many ways as we can."
Bishop Nick is also urging his clergy to use the media better.
He added: "Some people are still frightened of speaking to the media. but as long as we accept that yes, we may sometimes make mistakes, then we can do it without worries.
"I'd say - get stuck in and do it and don't be afraid."
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